Our Vision

Magnolia Grace is a multi-brand Boutique concept, conceived, branded and launched by MG Premium, with longtime history in the fashion business, built on an exceptional customer experience.

Sophisticated brands, outstanding quality, unique selection, minimal and elegant presentation and aesthetics.


Selected Brand Mix

Our core brand portfolio includes Wolford, Hanro, Max Mara Leisure, Danese Milano, Empreinte, Iodus, Cosabella, Touché, Punto Blanco etc.

Product groups focus on quality living:

Comfortable and versatile clothing, leisure and activewear

Experts on lingerie and swimwear with high performance brands and excellent fit

Niche interior design brand portfolio



The concept launched in 2014 with the first boutique in Kifisia and expanded with boutique openings  in Glyfada 2017, Golden Hall 2018 and the shop-in-shop corner in Attica City Link 2019.

The Magnolia Grace brand portfolio is constantly enriched with selected brands to reflect contemporary trends, while meeting the highest quality standards and respond to the pace and needs of daily life.